Election fever is rising and Tamil Nadu Bharatiya Janata Party chief Annamalai, contesting for the first time in the Parliamentary elections has made massive strides in Tamil Nadu after he took over the helm of the party in the state.
Amidst his poll campaign, Annamalai spoke to reporters and answering a question on Modi’s guarantees for the people of Tamil Nadu, Annamalai, targeting the ruling DMK said, “After the 2024 elections Modi guarantees that Gopalapuram’s corrupt family will be behind bars. We can guarantee that. Modi will guarantee that the 8.5 crore population in Tamil Nadu will be safeguarded from the evil power of the DMK. Modi guarantees will safeguard TN from TASMAC and TR Baalu’s liquor factories.”
He added, “Today, if you see the ads all over social media, the DMK has spent ₹7,39,93,750 crores for its social media advertisements. They have given this money to a company called Populous Empowerment Network Pvt Ltd and this company is owned by none other than Sabareesan (99% share), the son-in-law of Chief Minister MK Stalin. Modi will safeguard TN from such crony capitalism.”
“The company run by the son-in-law and daughter of the Chief Minister of the state is looting state funds over and over again, and Modi guarantees he will safeguard the state from them. What else will Modi guarantee – he will control those who speak separatism, he will eradicate dynastic rule (family rule), I can keep on telling you but do you have the time?”, he said.
Today's Press meet was just fantastic
Thalaivar Annamalai just destroyed the D-Stocks #ModiKaGuarantee pic.twitter.com/m4bzbZMX7B— Vishwatma 🇮🇳 ( மோடியின் குடும்பம் ) (@HLKodo) April 11, 2024
What Are These Social Media Ads Annamalai Is Talking About?
The ads are for the Facebook/Instagram page titled “Ellorum Nammudan“. The ad campaign was launched around the end of March 2024 and continues to the present day in April 2024 and over 2000 ad details can be found under this page for this month alone.
The ads promote almost all the posts made on the page on Facebook & Instagram. These posts include static creatives and videos on both platforms. The video link leads to the below on YouTube.
Ads about the number of views the song video got targeting 1 million people cost about ₹45000 – ₹50000. The above song was heavily promoted at the beginning of the month for a few lakh rupees. Details below:
The other posts cost between ₹100 to a few thousand rupees. A few of the video ads are paid for by the page while most of them are paid for by Populous Empowerment Network.
Another video that was heavily promoted was an anti-Modi video – the cost for this ad runs to about ₹2,00,000 each time.
More details about the adverts can be obtained here.
Apart from Ellorum Nammudan, there is also a page called ‘Stalinin Kural‘ owned by PEN again which has spent ₹5,035,742 on Meta Ads.
According to reports, Populus Empowerment Network Pvt Ltd, has also spent ₹9.25 crore on Google Ads.
It is noteworthy that the company that Annamalai mentioned was also involved in creating apps/games for smartphone users (Makkalin Mudhalvar App) that would “educate” the people on the “Dravidian model of governance”. The Commune did a study on the app/game, you can read about it here.
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