Dravidianists have been having a field day mocking Hindus over the beef adulteration in ghee in the Tirupati prasadam issue. Day in and day out, they have been trying to deride Hindus and their sentiments by talking about beef and making posts around it. Be it politicians or Dravidianist ideology supporters, they mocked and made fun of Hindus, especially Brahmins.

Several news media persons also indulged in the same. On 25 September 2024, the Dravidianist media channel Puthiya Thalaimurai shared a video dedicated to beef lovers. In the 6-minute video, the host Priya Rajendran talks about a place in Chennai that is dubbed the “Heaven for Beef Lovers“.

She is seen to be in a place named Dadashamakan located near Otteri in northern Chennai. The locality is a predominantly Muslim neighborhood with a population of around 5,000. The area is said to be known for its shops offering a wide variety of food items, particularly attracting regular customers for its “renowned” beef. Locals claim that no other part of the city can match the quality of beef available in Dadashamakan, with prices being comparatively lower than in other areas of Chennai.

In the video, the Puthiya Thalamurai anchor Priya says, “As soon as we enter the street, the fragrance is so appealing. We are in beef lovers’ heaven, Dadashamakan.” The video is interspersed with shots of beef being cooked in various methods, something that would make a vegetarian puke while making a beef lover salivate probably.

One of the members of the Muslim community then describes how the place got its name. “There is a Dada Peer dargah here and makan is an Urdu word, together the name Dadashamakan came to be. Meat shops have been here for the past 50 years.”

Then the Puthiya Thalamurai anchor goes on to find out what varieties of beef-based food she can get and gets a list of items from one of the sellers, a visibly Muslim man. He shows her the various parts of the cow that are converted into different types of food – thigh which is cooked over coal, and undercut piece which is supposed to be soft and relished by kids, apparently, then he shows her the seekh kebab made with minced beef and finally shows her the tawa curry made with small pieces of beef which are consumed with idiyappam and chapati. He also stated that the shop sold food worth ₹20,000-₹25000 per day.

Dadashamakan is said to have hundreds of such shops. The the Puthiya Thalamurai anchor then goes on to explain how the beef is supplied. She says, “They bring a week’s worth of cows from Andhra Pradesh and Vellore and they convert them to beef in a place nearby called Maaduthotti where it is checked for cleanliness and purity and then brought here.”

Then the video shows people eating the beef items, and butchers cutting the beef into pieces, which can get a bit nauseating, as she continues to narrate. She says, “It is said that at least 2000kg of beef is sold per day here.”

One of the shop owners then goes on to justify the “healthy” nature of the beef saying, “Since it is cooked over coals, the cholesterol in the beef is removed and the end product is only meat. So the food only has meat and masala so the customers enjoy it. To add to this, many of them who go to the gym and indulge in fitness regimes come here often. So this place is very famous. The crowd starts to trickle in by 5 PM in the evenings and we close at midnight. “

Following this, Puthiya Thalamurai shows more images and video shots of people offering beef to the viewers as if in a mocking way and eating right on camera.

One of the customers says, “Beef is like a banana plant, the way the entire plant is beneficial to us – be it the leaves, the stem, the banana, the flower, etc, in the same way, each part of cow meat is nutritious, has a lot of protein and is good to eat. I have been eating since my childhood and I like it, so I come here once a week to eat.”

A few more customers are interviewed, and they list the varieties they love eating. The Puthiya Thalamurai host then “explains” why beef is good for health. She says, “Did you know beef has all the nutrients that you need? It has vitamins, iron, minerals, zinc, fats, protein, etc. Doctors say beef can cure anaemia, fatigue, shrinking of skin, and improve immunity.”

They then get a nutritionist to explain how “good” beef is for humans. The nutritionist says, “Since it has high protein content, it can help increase muscles. It also contains Vitamins B6, B12, iron, which help cure issues with brain, nerves, and anaemia. Those who have these issues can benefit from consuming beef. The fat content is very high in beef. So if you have cholesterol issues, kidney disease, liver disease, or heart disease, your body cannot digest this high level of protein and fat. Such people must avoid it.”

And while all this happens, they keep showing video shots of the varieties of beef items.

The video ends with a few seconds showing the anchor relishing the meat and chewing on camera. She says, “This tastes out of the world. It costs less and gives you high protein and only beef can give you that. Beef lovers will find Dadashamakan a beef world.”

தினம் தினம் உணவுத் திருவிழா – மாட்டிறைச்சி பிரியர்களுக்கு மட்டும்#Chennai | #Dadashamakan | #Beef | #FoodStreet pic.twitter.com/CJ5GV3QT1e

— PuthiyathalaimuraiTV (@PTTVOnlineNews) September 25, 2024

This Puthiya Thalamurai video comes at a time when the Tirupati laddu controversy is at its peak. Hindus in Tamil Nadu also observe pitrupaksha or Mahalaya during the Tamil month of Purattasi where they pay respects to their ancestors and avoid eating meat. To share such a video during such a holy period for Hindus is not only insulting but also belittling and not giving space to their emotions. The Puthiya Thalaimurai channel has once again proved its allegiance and loyalty to its Dravidianist masters by posting such a video on its social media.

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