The magnum opus Ramayana film by Namit Malhotra is gearing up for release. But the way its marketing team is trying to create a buzz seems to be a direct attempt at humiliating Hindus and Hinduism and more precisely, the Ramayana itself.
Turning the Ramayana into meme material for promotional gimmicks is not merely poor marketing; it risks reducing one of Hinduism’s most revered civilisational narratives to a tool for online engagement.
Here is what the official Ramayana handle shared.
Ancient roots, modern feelings. #RamayanaMovie https://t.co/fWEkYdnmYJ
— Ramayana: Rise of a Legend (@Ramayana_Intl) October 24, 2026
https://t.co/feMsSuXKSf
— Ramayana: Rise of a Legend (@Ramayana_Intl) October 24, 2026
Sharing meme templates is now a familiar promotional tactic in the film industry. Production houses routinely encourage audiences to remix scenes, create jokes and generate viral content to build anticipation. However, applying the same formula to the Ramayana overlooks the religious significance of the epic and the devotion millions of Hindus associate with Bhagwan Ram.
Netizens Slam Ramayana Makers
Netizens did not hold back and slammed the Ramayana team for resorting to such cheap tactics in the name of marketing.
Never hire liberal woke idiots in marketing. Never. Keep them on factory floor operating machines.
From beer brands to gaming companies, they’ll shut down your enterprise faster than you can blink.
— Maj Manik M Jolly,SM (@Manik_M_Jolly) October 25, 2026
Ramayana saaar.. Saaaft powar saaar. This is how it starts. They will make light memes, morons will join in, mlecchas will take over and pervert the itihasa into r3tarded nibba nibbi content.
— ZuiP (@JbTopGdYea) October 25, 2026
This is what happens when a beef eater and a terr0rist sympathizer play the roles of Lord Rama and Maa Sita they are mocking our Ramayana for marketing
Boycott this film and watch this Ramayana serial instead
Don’t spend a single penny on those who want to insult our Itihas https://t.co/5i8Jpo6nNr— . (@Woundedlioon) October 25, 2026
I might be too woke, but reducing such emotionally heavy scenes that hold cultural relevance to memes is genuinely problematic https://t.co/WoWEhFBWB6
— Bob (@B0bsshant) October 24, 2026
What can you expect more from a Urduwood 🤡…!!!
— 𝑻𝒐𝒎𝒎𝒀…! (@_the_Saviour) October 25, 2026
These people want this movie to flop harder than Adipurush
Bollywood should honestly be banned from making anything that’s related to Hindu epics and classical culture atp https://t.co/tpQ4M8SbVL
— do’o kappa (@viprabuddhi) October 25, 2026
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