The X (formerly Twitter) account of Nidhi Mittal Bansal, wife of Lenskart founder and CEO Peyush Bansal and Chairperson of the Lenskart Foundation, has been deactivated following the resurfacing of her old tweets from 2013–2015 that targeted Prime Minister Narendra Modi, the BJP, and certain Hindu organisations.
According to OpIndia, The account, previously @nidhimittal13
, became inaccessible within hours as screenshots of the posts went viral on social media, sparking widespread backlash. According to reports, the tweets showed Nidhi Mittal Bansal expressing support for the Aam Aadmi Party (AAP) during Delhi elections, using hashtags such as #vote4mufflerman and #DelhiDecides.
They included sharp criticism of the BJP, the Hindu Mahasabha, and other Hindu groups, along with disparaging references to the party and at least one allusive remark insulting Lord Ram.
The timing of the deactivation has drawn significant attention, coming just days after Lenskart faced intense public scrutiny over an alleged internal “Staff Uniform and Grooming Guide” dated February 2, 2026. The 23-page document reportedly restricted visible Hindu religious symbols for employees — such as bindi, tilak, and kalava (sacred thread) — while explicitly permitting hijab (in black) and turban under specified conditions. It also suggested that sindoor, if worn, should be applied sparingly.
Peyush Bansal initially described the viral document as “inaccurate” and not reflective of current company policy. However, a Community Note on X highlighted that it bore a February 2026 date and official branding. In a follow-up post on April 15, Bansal acknowledged it as a real but “outdated internal training document,” admitted the restrictive language “should never have been written,” and claimed the offending line was removed on February 17. He apologised for the confusion and stated unequivocally: “Lenskart does not and will never restrict any form of respectful religious expression. This includes bindi, tilak, or any such symbols of faith.” Despite the clarification, some employees and users have claimed that similar restrictions continued in internal audits as recently as March 2026.
Netizens have connected the resurfaced tweets of Nidhi Mittal Bansal to the ongoing Lenskart controversy, suggesting a deeper cultural or ideological pattern within the company’s leadership. Multiple X posts shared screenshots of her old messages alongside the grooming policy debate, amplifying calls for accountability. Some users described the couple’s positions as reflective of an “anti-Hindu agenda,” while others questioned whether the account deactivation was a damage-control measure.
Nidhi Mittal Bansal, who has a background in media and marketing, has not issued any public statement following the deactivation. Peyush Bansal, best known as a judge on Shark Tank India and the driving force behind Lenskart’s growth into a major eyewear retailer, has also remained silent on his wife’s past posts.
