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Bangladesh Interim Govt Head Muhammad Yunus’ Mask Falls Off, Anti-India & Anti-Hindu Agenda Stands Exposed

By
The Commune
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Bangladesh Interim Govt Head Muhammad Yunus' Mask Falls Off, Anti-India & Anti-Hindu Agenda Stands Exposed

The recent political upheaval in Bangladesh, following the coup of the Sheikh Hasina government and the appointment of an interim government under the ‘leadership’ of Nobel laureate Professor Mohammad Yunus, has raised more eyebrows than ever, especially regarding minority rights, regional stability, and Bangladesh’s relationship with India.

Durga Puja Restrictions

One of the most contentious issues under the new administration is the instruction for Hindus to conclude their Durga Puja festivities before the Muslim call to prayer (azan) begins. On 10 September 2024, Bangladesh’s Home Ministry issued a directive for Durga Puja celebrations, requiring Puja committees to turn off rituals and sound systems five minutes before and during Azan and Namaz. Home Affairs Adviser Lt Gen (retd) Md Jahangir Alam Chowdhury emphasized ensuring security at Puja mandaps, with 32,666 set up this year. Cross-border movement for Puja was discouraged, urging better arrangements in border areas.

Attack On Minority Hindus in Bangladesh ‘Exaggerated’

Professor Yunus, who previously dismissed reports of attacks on Hindus in Bangladesh as exaggerated, now faces criticism for what many see as a capitulation to radical elements within Bangladeshi society. The timing of this instruction is particularly troubling, coming shortly after a widely reported incident where a Hindu boy, Utsob Mondal, was violently beaten in a police station, contradicting Yunus’s earlier claims.

Critics argue that by issuing such an order, the interim government under Yunus is effectively admitting its inability to protect Hindu citizens in Bangladesh who wish to continue their celebrations during azan. This move has been interpreted as a tacit acknowledgement of the power wielded by radical mobs, potentially encouraging further acts of communal violence.

Release Of Hardline Cleric

In a move that has alarmed both domestic and international observers, the Yunus government ordered the release of Jasim Uddin Rahmani, a notorious hardline Islamic cleric and leader of the Ansar Bangla Team, a terror outfit affiliated with Al-Qaeda. This decision, made within the first 50 days of the new administration, has raised serious questions about the government’s priorities and commitment to combating extremism.

Upon his release, Rahmani wasted no time in making inflammatory statements. He called for “jihad” in Jammu and Kashmir and urged West Bengal’s Chief Minister Mamata Banerjee to declare independence from India.

More alarmingly, Rahmani outlined a five-point plan aimed at “fracturing” India, which included:

  1. Supporting the Khalistan terror
  2. Calling for “jihad” for the “freedom” of Jammu and Kashmir
  3. Urging Mamata Banerjee to declare West Bengal’s independence
  4. Advocating for cutting off the Siliguri Corridor
  5. Proposing to raise an Islamist flag on the Red Fort in Delhi

Rahmani, a known advocate of jihadist ideology and linked to Al-Qaeda, threatens India with retaliation from Bangladesh if provoked. He envisions a united “Tawhid” movement to challenge perceived threats and claims Bangladesh’s 18 crore Muslims will defend their country and Islam from external interference.

Cooling Relations With India

The interim government’s actions have not been limited to domestic affairs. Several decisions taken by the Yunus administration in Bangladesh appear to signal a cooling of relations with neighbouring India, a shift that could have significant implications for regional stability.

Key developments in this regard include:

  • Lifting the ban on Jamaat-e-Islami Bangladesh, its student wing Islami Chhatra Shibir, and associated organizations. These groups are known for their anti-India rhetoric and have historically been viewed as threats to secular governance in Bangladesh.
  • Banning the export of the prized Padma Hilsa fish to India during Durga Puja celebrations. This move breaks a long-standing tradition of goodwill between the two nations and is seen as a deliberate provocation.
  • The government’s silence in the face of student groups spreading unfounded rumours that floods in Bangladesh were caused by India deliberately opening a dam. The failure to debunk these dangerous claims has allowed anti-India sentiment to fester.
  • The mysterious sacking of two Bangladeshi diplomats stationed at the High Commission in India further strained diplomatic ties.

These actions, taken collectively, suggest a significant shift in Bangladesh’s foreign policy orientation, potentially jeopardizing the progress made in India-Bangladesh relations during Sheikh Hasina’s tenure.

On-The-Ground Reality

Advocate Rabindra Ghosh, president of the Bangladesh Minority Watch, speaking to India Today provided a sobering assessment of the situation facing minorities in the country. According to Ghosh, atrocities against Hindu minorities have been ongoing and have intensified since Sheikh Hasina left office.

Ghosh vehemently disputes claims by the Yunus government that reports of attacks on Hindus are exaggerated. He asserts that his organization has extensive documentation, including reports, pictures, and videos of incidents across the country. He also stated that over 100 atrocities have occurred in the Thakurgaon District alone since the change in government. Many Hindus have fled their homes due to safety concerns, with some having been killed. He stated that his organization has visited numerous incident sites, spoken with victims, and compiled comprehensive evidence of the ongoing persecution. Despite efforts to seek legal recourse, the courts have remained largely silent on these issues.

Ghosh emphasized that the Hindu community in Bangladesh, who consider themselves Bengali and fought for the country’s independence in 1971, are now facing unprecedented challenges to their safety and religious freedom.

Yunus’s Mask Has Come Off Completely

Once viewed as a potential beacon of progressive values and democratic reform, Yunus’s leadership is now being characterized by decisions that appear to empower hardline elements and strain relations with India. This shift has forced many of his supporters to reckon with the unintended consequences of their advocacy.

Security experts warn that the current situation could have far-reaching implications for regional stability. There are growing concerns that radical Islamist elements might attempt to create trouble in Indian states bordering Bangladesh, necessitating increased border security measures.

The coming months will be crucial in determining whether Bangladesh can maintain its progress towards a more inclusive and stable society or whether it will push towards religious extremism and see higher regional tensions.

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Stones Pelted At Ganpati Visarjan Procession In Mandya While Passing Through Dargah, Karnataka Home Min Calls It “Accidental”

By
The Commune
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Stones Pelted At Ganpati Visarjan Procession In Mandya While Passing Through Dargah, Karnataka Home Min Calls It "Accidental" Ganesh Chaturthi attack

Two groups clashed in Karnataka’s Mandya district on Wednesday night after stones were allegedly pelted at a Ganpati idol immersion procession in Nagamangala town. Some shops and vehicles were set afire following the incident.

According to sources, some youths took out a procession for Ganpati idol immersion. When they passed near a dargah in the town, a few miscreants started pelting stones at the procession, leading to the clashes.

Police have imposed restrictive orders in the area and are on high alert. After the incident, people from the Hindu community staged a protest at the local police station, demanding the immediate arrest of those responsible for hurling stones at Ganpati Visarjan procession.

Union Minister H.D. Kumaraswamy condemned the incident and urged the public to maintain peace. He also attacked the Congress-led state government over the law and order situation and said that the “despicable incident took place in Nagamangala as a result of over-indulgence and appeasement of a particular community by the party and the state government for political gain.”

The JD-S leader further said that the state government should immediately take action to restore peace in the town.

Karnataka SDPI chief Abdul Majeed urged Chief Minister Siddaramaiah to instruct the DGP to deploy additional police forces to restore law and order and take necessary actions. “… Direct relevant authorities to take strict measures against such groups that aim to disrupt communal harmony and tarnish the state’s reputation,” he said in a post on social media platform X tagging the CM.

The Karnataka Home Minister, Dr Parameshwara, has labelled the incident where Muslims pelted stones at the Ganesha procession in Nagamangala, Mandya, as “accidental.”

This story is based on an IANS story. The headline has been changed.

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“Will Reduce Yogic Science Into Circus-Like Activity”: Sadhguru Disappointed With Yoga Being Included As “Demonstration Sport” In Asian Games

By
The Commune
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Sadhguru, spiritual leader and founder of Isha Foundation, has voiced strong opposition to the Olympic Council of Asia’s (OCA) decision to include Yogasana as a demonstration sport in the 2026 Asian Games. In a recent post on social media platform X, Sadhguru expressed deep concern over this decision, calling it a “disturbing and disappointing” move that risks reducing the ancient science of yoga into a “circus-like activity.” 

Sadhguru argued that yoga, long regarded as a powerful tool for self-evolution and inner growth, is fundamentally about enhancing human consciousness and should not be subject to comparison or competition.

“Yoga cannot be a competition. Yoga is a powerful tool & mechanism for self-evolution- to raise a human being from limited possibilities to unlimited perception and experience of life. This should not be done in competition with somebody else. With this, we will reduce the powerful Science of Yoga into a circus-like activity of one trying to do better than the other,” said Sadhguru on X.  

He further emphasised that yoga’s true essence lies in helping individuals transcend their limitations and explore life’s deeper dimensions, making it unsuitable for a competitive framework.

“The fundamentals of yoga are about consciousness, not comparison and competition. Hope as a Civilization that gave birth to the Science of Yoga, we will have the wisdom to ensure that it does not become a ridiculous sport.”

Sadhguru’s sharp criticism comes amid the recent decision of the Olympic Council of Asia (OCA) to include Yogasana as a demonstration sport in the 2026 Asian Games, which will be hosted in Nagoya, Japan. While the decision can be seen as a way to globalize and promote yoga’s physical aspects, Sadhguru’s concern highlights the need to preserve the practice’s more profound spiritual significance to eliminate myths and distorted versions that continue to propagate in the name of Yoga. 

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Haryana Set For A Real Dangal: AAP fields Kavita Dalal To Battle Vinesh Phogat In Julana

By
The Commune
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The Aam Aadmi Party (AAP) on Wednesday released its fourth list of candidates for the Haryana Assembly elections, adding 21 more names. This brings the total number of declared candidates to 61. Among the notable entries is Kavita Dalal, a former WWE wrestler who will challenge Olympic wrestler Vinesh Phogat for the Julana seat. The Haryana Assembly election, covering 90 seats, is scheduled for October 5, with the deadline for nominations set for September 12.

The other key names include Sunil Bindal, who will run from Karnal. Other candidates include Sham Mehta from Sirsa, Lalit Tyagi from Yamuna Nagar, Sanjay Satrodia from Hisar, and Nishant Anand from Gurugram.

The contest in Julana is shaping up to be particularly interesting, focusing on two prominent wrestlers — AAP’s Kavita Dalal and Congress’ Vinesh Phogat.

BJP candidate Captain Yogesh Bairagi, who is well-known in the constituency for his involvement with the Central government’s Vande Bharat Mission, adds to the competitive dynamic.

During the global COVID-19 pandemic, the central government launched this mission to repatriate Indian nationals and facilitate travel between India and various global destinations.

The AAP announced its first list of 20 candidates on Monday, following the breakdown of seat-sharing talks with Congress.

The Congress and AAP had previously collaborated in Delhi during Lok Sabha elections but contested separately in Punjab.

In Haryana, while Congress had allocated one seat to AAP in the general elections, AAP did not succeed.

In the 2019 Haryana Assembly elections, AAP had contested 46 seats but did not win any. AAP Haryana President Sushil Gupta stated: “We have been preparing for all 90 seats from the beginning. With the deadline for nominations approaching on September 12, the wait is over.” Earlier, AAP leader Manish Sisodia participated in the nomination rally for Anurag Dhanda, the party’s state vice president, who is contesting from the Kalayat seat. Sisodia asserted that the party’s primary focus is on combating corruption and improving education, healthcare, and job opportunities.

— IANS

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“Porn Racket, Sex With Dead Bodies, Missing Bodies And More”: CBI Probe Reveals Shocking Details At RG Kar Medical College

By
The Commune
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"Porn Racket, Sex With Dead Bodies, Missing Bodies And More": CBI Probe Reveals Shocking Details At RG Kar Medical College

In the ongoing investigation into the rape and murder of a female trainee doctor, the CBI has uncovered evidence of corruption and illegal activities within RG Kar Hospital, as reported by Bengali media and OpIndia on September 11, 2024. One focus of the investigation is the hospital’s morgue, where it is alleged that a necrophilia pornography racket involving dead bodies has been operating.

Reports indicate that since 2021, 60 to 70 bodies have gone missing annually, and the trainee doctor’s case has exposed the hospital’s involvement in multiple criminal activities. Allegedly, illegal access to the morgue allowed miscreants to remove corpses at night, engage in necrophilic acts, and record videos of the incidents. Investigators have reportedly found videos on the mobile phone of Sanjay Roy, a suspect in the trainee doctor’s murder, which depict him and others committing these acts in the hospital’s morgue.

RG Kar Hospital’s morgue contains more than 40 cold chambers, which were allegedly accessed illegally at night. Apart from Roy, several other individuals, including civic volunteers and their relatives, are believed to have had unrestricted access to the morgue. Sanjay Roy, arrested in connection with the trainee doctor’s murder, was found to have a significant amount of banned pornographic content on his phone, including videos of necrophilia filmed at the hospital.

Additionally, CBI investigators suspect a corruption ring centred around the bodies at the RG Kar hospital, involving the removal and sale of body parts, particularly skeletons. Inconsistencies in the hospital’s mortuary records further suggest illegal activity. The CBI has collected records, CCTV footage, and other documents for the investigation. Still, the head of the forensic department, Prabir Chakraborty, has reportedly failed to provide satisfactory explanations.

Another significant scandal aspect involves the so-called “North Bengal lobby.” Reports suggest that a syndicate connected to this group used the mortuary for corrupt purposes, collecting large sums of money from post-mortem procedures and related activities. Despite the investigation’s progress, authorities are still working to uncover the full extent of the network’s involvement.

This is not the first time RG Kar Hospital has been linked to such scandals. In 2001, the mysterious death of a medical student, Soumitra Biswas, sparked allegations of a pornographic ring involving the hospital morgue. Though the case remains unsolved, it raised similar concerns about illegal activities at the hospital.

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Mahindra, Dr. Reddy’s, And Pidilite Refute Congress Accusations Against SEBI Chief Madhabi Puri Buch

By
The Commune
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Mahindra, Dr. Reddy’s, And Pidilite Refute Congress Accusations Against SEBI Chief Madhabi Puri Buch

Mahindra has rejected the Congress party’s accusations that SEBI Chief Madhabi Puri Buch earned ₹2.95 crore through dealings with Mahindra and other significant Indian companies during her tenure at the helm of India’s top securities regulator. The Mahindra Group has dismissed these claims as “false and misleading.”

On 10 September 2024, the Congress renewed its conflict-of-interest allegations against SEBI Chief Madhabi Puri Buch, asserting that her husband, Dhaval Buch, received ₹4.78 crore in “personal income” from the Mahindra Group between 2019 and 2021. Congress spokesperson Pawan Khera raised concerns that this occurred while Madhabi Buch was a whole-time SEBI member overseeing cases involving the Mahindra Group.

Khera also highlighted that companies listed as Agora Advisory Pvt Ltd clients included Mahindra and Mahindra Ltd, Dr Reddy’s, Pidilite, ICICI, Sembcorp, and Visu Leasing and Finance. Madhabi Puri Buch served as a full-time SEBI member from 5 April 2017 to 4 October 2021 before becoming SEBI Chairperson on 2 March 2022.

Mahindra responded, “We categorically deny any request for preferential treatment from SEBI. We uphold the highest standards of corporate governance.” The company clarified that three SEBI approvals or orders did not involve Mahindra or its subsidiaries. It noted that one was related to a fast-track rights issue that did not require SEBI approval, and another was an order from March 2018, predating Dhaval Buch’s association with the company.

Mahindra added that Dhaval Buch joined the company nearly three years before Madhabi Puri Buch’s appointment as SEBI Chairperson and has primarily worked at Bristlecone, a subsidiary specializing in supply chain consulting. His compensation was based on his expertise and global experience in supply chain management, notably from his time at Unilever.

In addition to Mahindra Group, Dr Reddy’s Laboratories refuted the Congress party’s allegations. The company stated that it hired Dhaval Buch for leadership coaching and compensated him ₹6.58 lakh for a specific period from October 2020 to April 2021.

Dr. Reddy’s explained, “We regularly engage external coaches to assist with significant role transitions for our leaders. Mr. Dhaval Buch’s extensive experience with Unilever made him an ideal coach for our identified leader, and his compensation was consistent with that of other coaches.” The company noted that this assignment concluded well before Madhabi Puri Buch’s term as SEBI Chairperson and dismissed any claims that Dr. Reddy’s received preferential treatment from SEBI as unfounded and malicious. The company maintains compliance with all relevant regulations.

Pidilite Industries also addressed the issue, stating that it frequently collaborates with highly regarded professionals and consultants. “In the fiscal year 2019-20, Pidilite engaged Dhaval Buch from Agora Advisory for his expertise in supply chain and procurement,” the company noted in a stock exchange filing. It emphasized that there have been no SEBI inquiries or cases involving the company.

Congress’s Previous Allegation

Last month, the Congress party accused SEBI Chief Madhabi Puri Buch of holding an office of profit at ICICI Bank and receiving ₹16.80 crore in income between 2017 and 2024. ICICI Bank has since refuted these claims, stating that Buch was not on its payroll.

In a separate accusation, the Congress recently alleged that Madhabi Buch received rental income from a Mumbai-based entity under investigation by SEBI for multiple cases, including insider trading.

(With Inputs From India Today)

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Aggrieved Customer “Mohammad Nadeem” Torches Ola Bike Showroom In Karnataka

By
The Commune
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An aggrieved Ola Electric bike customer set a company showroom on fire in Karnataka’s Kalaburagi city after arguing with the staff over issues with his newly purchased electric vehicle.

The accused was identified as 26-year-old Mohammad Nadeem. Earlier, the police suspected that a short circuit may have caused the fire.

However, investigations revealed that Nadeem set the Ola bike showroom on fire on Tuesday. The incident gutted six new Ola electric vehicles and other materials worth lakhs of rupees.

The police probe revealed that the accused, Nadeem, had bought the new electric bike 20 days ago. It developed snags, requiring repeated visits to the showroom for repair work. The police said Nadeem argued with the showroom staff, alleging that his vehicle was not being properly repaired.

Frustrated with repeated arguments following the breakdown of his vehicle, Nadeem bought petrol and poured it on the showroom early in the morning when it was locked and set it on fire.

After noticing the thick smoke billowing from the showroom, the locals informed the owner and the police. The showroom was gutted when the fire brigade and emergency services reached the spot and extinguished the fire.

The authorities managed to prevent the fire from spreading to adjacent showrooms in the building. Chowk police, who initially registered the incident as a possible fire incident, cracked the case after preliminary investigations and detained Nadeem, who confessed to the crime during questioning. Police sources said the accused will be arrested and produced before the court.

The investigation is on. Videos and photos of the incident have gone viral on social media. However, the police have not issued an official statement regarding the incident.

This story is based on an IANS wire feed. Only the headline has been changed.

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Armstrong Murder Case: TN Police To File Charge Sheet Soon

By
The Commune
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Armstrong Murder Case: TN Police To File Charge Sheet Soon

The Tamil Nadu Special Police team probing the murder of the state president of Bahujan Samaj Party (BSP), K. Armstrong, will soon file the charge sheet.

Sources in the police told IANS that the charge sheet in the Armstrong murder investigations would be filed in a few days. The BSP leader was murdered in broad daylight on July 5 when he was chatting with his brother and friends at Perambur in North Chennai.

The murder of Armstrong, a prominent Dalit leader of the state involved in providing education to students and uplifting them in professional careers, created shock waves in the state. BSP leader and former Uttar Pradesh Chief Minister Mayawati attended Armstrong’s funeral. However, his adversaries said he was involved in several big-money land deals and operated his gang.

Immediately after the murder of Armstrong, police swung into action. They arrested 11 people, including Ponnai Balu, the brother of history-sheeter Arcot V.Suresh, who was killed earlier, and there were reports of Armstrong’s involvement in the murder.

The police team shot dead one of the arrested, Thiruvengadam when he was brought to the Madhavaram Lake premises to secure the weapons used to assassinate Armstrong. Police said that they were forced to fire at the notorious criminal after he attacked them. However, there were contradictory reports that the killing was stage-managed, and police had an encounter killing to eliminate Thiruvengadam.

Sources in Tamil Nadu Police told IANS that three gangs were behind the murder of Armstrong, and a notorious history-sheeter Nagendran, who is lodged in Vellore Central prison, coordinated the teams involved in the murder of the BSP leader.

The names of local leaders of all the mainstream political parties had surfaced in the murder case of Armstrong. Police have also zeroed in on the involvement of a few lawyers in the murder case.

Another notorious criminal, Sambo Senthil, and the gang led by Ponnai Balu, brother of slain gangster Arcot Suresh, joined hands with Nagendran to murder Armstrong.

It may be recalled that Nagendran’s son and Youth Congress state office-bearer and practising lawyer, Ashwathaman, was arrested by the police in the murder of Armstrong.

Sambo Senthil, according to sources in the police, had also networked with Nagendran and Ponnai Balu in the assassination of Armstrong.

Police sources told IANS that Senthil had fought Armstrong a few years ago over a property dispute and was nursing a grudge against the BSP leader.

–IANS

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4 Indian Fishermen From TN Injured After Sri Lankan Naval Ship Rams Into Their Fishing Boat

By
The Commune
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4 TN fishermen injured after Sri Lankan Naval ship rams into their fishing boat

Four fishermen from Seruthur village in Nagapattinam district of Tamil Nadu were injured when a Sri Lankan Naval ship allegedly rammed into their fishing boat, officials said.

The fishing boat capsized after the Sri Lankan Naval vessel allegedly rammed into it, and the fishermen fell into the sea.

The collision resulted in significant losses, including nets, GPS equipment, cell phones, and fishing gear worth Rs 6.5 lakh, which were washed away in the sea.

Sakthivel, Devaraj, Karthikeyan, and Satheesh were injured. These fishermen were admitted to the Nagapattinam Government Medical College Hospital for treatment.

The incident occurred off the southeast coast of Kodiyakkarai when a fibre boat owned by Dharman, a resident of Seruthur village in Nagapattinam district, was out in the sea.

The four fishermen had ventured into the sea two days ago. While they were fishing on Tuesday night, their boat was allegedly struck by a Sri Lankan Navy vessel, causing it to capsize, the injured fishermen told the Marine Police.

The injured fishermen told the Marine Police authorities that the Sri Lankan Navy had left them struggling at the sea, tangled in their nets and injured.

They also said that even though they were injured, the Sri Lankan Navy officers picked them up and were held for nearly six hours for questioning.

The four injured Tamil Nadu fishermen pleaded with the Sri Lankan officers, saying they were fishing within the Indian waters.

The Sri Lankan Navy later handed the injured fishermen over to other Tamil Nadu fishermen who had arrived at the scene.

Later, the fishermen were brought ashore with the help of others who retrieved their capsized boat from the middle of the sea.

After reaching the Seruthur fish landing site, the injured fishermen were transported to Orathur Medical College Hospital by a 108 ambulance.

Nagapattinam Marine Police sources told IANS that they have recorded the affected fishermen’s statements and would conduct an inquiry based on them.

Tamil Nadu Chief Minister M.K. Stalin had written to Union External Affairs Minister (EAM) S. Jaishankar on Monday, requesting the latter to ensure the release of all the fishermen and boats in Sri Lankan custody and secure a waiver of the hefty penalty imposed on them.

The Chief Minister had in his letter expressly referred to the arrest of 14 Indian fishermen from Pudukkottai district in Tamil Nadu by the Sri Lankan authorities on September 7.

He also urged the Central government to take measures to revive the India-Sri Lanka Joint Working Group on Fisheries.

Stalin mentioned that as of September 7, a total of 350 fishermen and 49 fishing boats have been apprehended by the Sri Lankan Navy in 2024, the highest in the last six years,

The Chief Minister also said that the Sri Lankan courts were imposing hefty fines on the fishermen, which they could not pay.

Stalin had also requested EAM Jaishankar to take immediate and concrete diplomatic efforts to ensure the release of all the fishermen and boats in Sri Lankan custody.

–IANS

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ONDC’s Saarthi App To Help Businesses Create Multilingual Buyer Apps

By
The Commune
-
ONDC’s new Saarthi app to help businesses to create multilingual buyer apps

On Wednesday, the Open Network for Digital Commerce (ONDC) launched Saarthi, a reference application designed to assist businesses in creating customised multilingual buyer apps.

Developed with Bhashini, an AI-driven language translation tool, Saarthi will offer advanced multilingual features for a more inclusive digital commerce experience to ONDC participants.

The application initially supports five languages: Hindi, English, Marathi, Bangla, and Tamil. It plans to scale up to all 22 languages provided by Bhashini.

This will ensure that businesses can offer a personalised and localised shopping experience, breaking down language barriers and enhancing accessibility for users across India.

“The launch of Saarthi is a pivotal development in our journey towards a more inclusive digital commerce landscape. By providing a reference application that enables businesses to create multilingual buyer apps, we are breaking down language barriers and opening up new avenues for engagement and growth,” said T Koshy, MD and CEO at ONDC.

“This initiative aligns with our commitment to democratise access to e-commerce, ensuring that businesses of all sizes can connect with customers across India’s diverse linguistic spectrum,” Koshy said.

Further, the multilingual features of Saarthi, including real-time translation, transliteration, and voice recognition will allow businesses to expand market reach, enabling companies to tap into new regions and increase customer acquisition.

Personalised user experiences enhance customer engagement and loyalty, while the application’s competitive features provide a unique value proposition.

“Collaborating with ONDC on Saarthi underscores Bhashini’s dedication to overcoming language barriers in digital commerce,” said Amitabh Nag, CEO at Bhashini.

The intuitive, localised experience can also lead to higher conversion rates and reduced support costs, streamlining operations and boosting revenue. Overall, ONDC said these features are particularly beneficial for reaching underserved regions and communities where language barriers have historically hindered e-commerce adoption.

–IANS

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