Under the DMK government, the state-owned cooperative Aavin has once again come under scrutiny following the launch of a new milk variant, “Green Magic Plus.” The announcement of the product lacked transparency regarding its quality and pricing, only mentioning the addition of Vitamins A and D, which has drawn widespread criticism.
Pattali Makkal Katchi (PMK) president Anbumani Ramadoss strongly criticized the DMK government, claiming that alarming details emerged when Aavin officials were questioned about the new product. According to Ramadoss, aside from a smaller pack size and a higher price, Green Magic Plus offers no significant difference from the existing Green Magic milk.
Dr. Anbumani Ramadoss pointed out that the original Green Magic milk priced at ₹22 for 500 ml, containing 4.5% fat and 9% non-fat solids. However, the newly introduced Green Magic Plus, priced at ₹50 for 900 ml, contains the same nutritional content but is sold at ₹55 per liter, which is ₹11 more than the original product.
Ramadoss described the price hike as “daylight robbery,” accusing Aavin of misleading consumers by simply adding the word “Plus” and increasing the price. He pointed out that Aavin has reduced the distribution of the original Green Magic milk by 80% in Tamil Nadu, pushing consumers towards the higher-priced Green Magic Plus.
Furthermore, Ramadoss expressed concern over Aavin’s marketing strategy, which raises prices while reducing the quantity, calling it a clear case of fraud. He demanded that the government and Aavin provide an explanation for the changes and why no public opinion was sought before launching the new product. In his statement, Ramadoss urged the government to abandon plans to discontinue the original Green Magic milk and continue selling it at its current price, stressing that innovations should not come at the expense of deceiving the public.
Criticizing the DMK through his official X account, PMK chief Anbumani Ramadoss said, “Aavin has announced the launch of a new green packet milk called “Green Magic” in the districts of Kanchipuram, Tiruvallur, Coimbatore, and Salem in Tamil Nadu starting from the 18th. However, the press release issued by Aavin does not contain any details about the quality or price of the milk; instead, it only states that vitamins A and D have been added. When Aavin officials were questioned about the features of the new milk, shocking facts were revealed. Apart from the reduction in quantity and increase in price, there is nothing new in the new milk.”
“Currently, Aavin Green Magic Milk is sold at ₹22 per 500 ml. It contains 4.5% fat and 9% non-fat solids. The newly introduced milk also contains the same nutrients in the same amount and is said to have added vitamins A and D. The benefits and costs to Aavin are not significant. However, while Green Magic is sold at ₹44 per liter, it has been announced that Green Magic Plus 900 ml will be sold at a price of ₹50. While Green Magic milk 500 ml is sold at ₹22, Green Magic Plus 450 ml will be sold at ₹25. If we look at it that way, the price of Green Magic Plus milk is ₹55 per liter. This is ₹11 more per liter than the price of Green Magic milk. Charging ₹11 more just to add the word Plus to Aavin Green Magic milk is daylight robbery.” He added.
“If Aavin Green Magic Plus milk had been introduced as an additional type, it could have been ignored, with only those who wanted to buy it actually purchasing it. However, the distribution of Aavin Green Magic milk has been reduced by 80% across Tamil Nadu. While Green Magic Plus milk has been introduced in the districts of Kanchipuram, Tiruvallur, Coimbatore, and Salem in the first phase, Aavin plans to expand it across the state at a lower price and discontinue Green Magic milk, which is currently sold at ₹44 per liter. This move will force consumers to buy Aavin green milk under a different name at a higher price. Raising the price of a packet by ₹3 and reducing the quantity of milk by 50 ml to cover up the increase in milk prices is a blatant fraud.” He further added.
Aavin, a public sector company, cannot be allowed to indulge in such frauds. It is welcome that the government and public sector companies introduce innovations to benefit the people. However, such innovations should not be introduced to deceive the people. The government and Aavin should explain whether deceiving the people by changing the name is the Dravidian model?” He slammed.
“Last October, it was reported that Aavin Green Magic Plus milk had been introduced in the Trichy region. I issued a statement on October 18th opposing that, and Aavin, in response, said, ‘Only a study is being conducted to introduce a new type of milk in the market that is enriched with Vitamin A and D, and slightly increased in other fat content, which everyone wants. The public will be asked for their opinions.’ On the contrary, no public opinion was asked; fat content was also not increased. How is it fair to reduce the quantity and increase the price? Aavin did not release any information about the quality of the milk and the price in the press release about the introduction of the new milk in order to hide this fraud. What should we call this behavior? The government should abandon the plan to introduce the high-priced Aavin Green Magic Plus milk. Aavin Green Magic milk, which is sold at a price of ₹44 per liter, should not be discontinued and should continue to be sold as it is now.” He urged.
அளவோ குறைவு… விலையோ அதிகம்; ஆவின் நிறுவனத்தின் கிரீன் மேஜிக் பிளஸ் பால் மோசடி: பெயரை மாற்றி ஏமாற்றுவதா திராவிட மாடல்?@CMOTamilnadu @AavinTN pic.twitter.com/tq3BD8y9xD
— Dr ANBUMANI RAMADOSS (@draramadoss) December 13, 2024
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