National News

The Creators From Southern Part Of India Felicitated By The Modi Govt At The Inaugural Content Creators Awards Ceremony

March 8, 2024
The Commune

In a ceremony hosted at Bharat Mandapam, New Delhi, Prime Minister Shri Narendra Modi conferred the inaugural National Creators Award upon content creators nationwide. The event provided an opportunity for the Prime Minister to engage briefly with the awardees, emphasizing the influential role of creativity in fostering positive societal change.

Conceived as a driving force for channeling creativity into constructive transformations, the National Creator Award has witnessed remarkable public engagement. In its initial phase, the award attracted over 1.5 lakh nominations, encompassing 20 diverse categories. The subsequent voting phase saw significant participation, with approximately 10 lakh votes cast for digital creators across a spectrum of award categories.

The outcome of this extensive engagement resulted in the recognition of 23 winners, including three international creators, symbolizing a collective celebration of creativity and innovation.

Of the 23 winners, 3 of them are from Southern part of India. They are YouTuber couple Abhi and Niyu from Karnataka, YouTuber Keerthika Govindhasamy from Tamil Nadu, and stand-up comic Shraddha from Karnataka. 

Recipients of the New India Campaign Award were YouTuber couple Abhiraj Rajadhyaksha and Niyati Mavinkurve. 

Inquiring about their approach to maintaining audience engagement while presenting factual information, the Prime Minister sought insights from the winners. They expressed that, much like the Prime Minister’s dynamic presentation style, presenting facts with enthusiasm resonates well with the audience. The Prime Minister commended them for venturing into a challenging yet highly significant field.

Keerthika who runs the YouTube channel Keerthi History was awarded in the Best Storyteller category. 

As a symbol of respect, she touched the Prime Minister’s feet, prompting a gracious response – PM Modi also made a similar gesture. He said, “See, in politics, people fall at others feet. In the world of art, falling at someone’s feet has a different meaning. But I get disturbed a lot. Especially, if it is a daughter.”

The Prime Minister encouraged her to speak in her preferred language, acknowledging the diverse linguistic landscape of the country. Keerthika shared insights into the interconnected nature of history and politics, highlighting occasional social media backlash. Responding to the Prime Minister’s inquiry, she noted a growing interest among today’s teenage audience in learning about the greatness of India.

Shraddha, a standup comic under the label Aiyyo Shraddha, won the Best Creative Creator Female category.

Shraddha, renowned for her multilingual comedy sets and the creator of engaging, relatable content spanning generations, received the Best Creative Creator – Female award. Welcoming her with her trademark ‘Aiyyo,’ the Prime Minister noted that this was their second meeting. In her remarks, Shraddha expressed that the award is a tribute to those creating content from their homes and highlighted her strategy of infusing light humor into serious themes. She also commended the Prime Minister for his spontaneous and engaging interactions with content creators.

(with inputs from PIB)

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