Ahead of the upcoming assembly elections, the Dravida Munnetra Kazhagam (DMK) is reportedly distributing cash and gifts to party executives at various levels as part of Deepavali celebrations, aiming to motivate them for the campaign. Party sources said the initiative targets executives ranging from ward secretaries to district administrators, with amounts varying from ₹10,000 to ₹5 lakh.
According to sources, after ten years, when the DMK returned to power, ministers, MLAs, district secretaries, and local government representatives had not provided significant support to party workers. Party members, who often spent more than Rs. 2,000 on events like weddings to honor these leaders, felt their own contributions were being overlooked.
The distribution strategy was reportedly devised with input from a research institute linked to Chief Minister M.K. Stalin’s family. Party leadership has instructed ministers, district secretaries, and MLAs to monitor the engagement and work of executives at all levels in the run-up to Deepavali.
Details of the distribution indicate that area representatives and deputy secretaries receive ₹10,000 each, while ward secretaries and district representatives are given ₹50,000 each. General and executive committee members receive ₹1 lakh, and area and union secretaries are allotted ₹5 lakh each. Party administrators at Perur, city, and district levels are given ₹1 lakh each.
Additional incentives include cash, gifts, and festive items for booth committee administrators, and rewards ranging from ₹10,000 to ₹1 lakh for youth wing and IT team administrators. Party sources said the distribution aims both to reward executives and encourage sustained effort in election-related activities.
(Source: Dinamalar)
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