Yoga and wellness start-up SARVA announced that it had raised an undisclosed amount as funding from Cutting Edge group, a global music service provider.
This deal will enable Sarva to get access to over 300 hours of content provided by Myndstream, Cutting Edge Group’s record label that produces music for personal well-being, and is aimed at reducing stress, promoting sleep, improve focus and relieve anxiety in its users.
This funding will add 20,000 more hours to the SARVA catalogue which will fast track its efforts to become a holistic yoga and mindfulness content hub. In addition to this Myndstream will help design and manage music priorities across Sarva’s platform as per global standards. Sarvesh Shashi the founder said that they hope that their music driven meditation and mindfulness techniques will aid in promoting sleep and lowering the stress levels of their users. Prior to the latest funding, the company is said to have raised a cumulative USD 8 million across funding rounds.