Kollywood star Vijay’s Tamilaga Vettri Kazhagam (TVK) appeared to be winning over Tamil Nadu’s youth, until a live interview revealed that the surge in TVK social media support was largely a PR stunt, as the party is likely to have bought profiles with large number of followers and engagement to create a facade of popularity.
TVK Popularity Amongst Youth
There was a widespread belief that after Kollywood star Vijay launched his own political party, Tamilaga Vettri Kazhagam (TVK), many youths were eagerly joining the cause. It was rumored that social media was flooded with TVK-related handles, leading everyone to think the party was gaining significant traction. Even the DMK, feeling threatened by the influence TVK was creating, reportedly planned stunts to refocus attention on the youth demographic.
However, it has now emerged that the perception of a massive youth following was nothing more than a hoax. It turns out that the social media profiles promoting the party were largely bought through PR agencies, leaving many shocked by the deception.
Doubts Over TVK Social Media Strategy
In a startling revelation during a live interview on a private YouTube channel, a political commentator exposed a shocking truth about the TVK party’s social media presence. The host, visibly stunned, questioned the claim’s validity, prompting the commentator to demonstrate the findings. He pulled up a Facebook profile that appeared to be a major TVK supporter, with a whopping 4 million followers and 139k likes. The page’s cover and profile photos prominently featured Vijay alongside the TVK party flag, giving the impression that the party’s youth wing was growing rapidly and gaining immense popularity.
However, the truth was revealed when the commentator dug deeper into the page’s “About” section and checked its page transparency.
Fake TVK Popularity
The page, created in 2017, was initially set up by fans of actress Megha Akash. Despite the 4 million followers accumulated across India, the page had no direct connection to TVK, which was founded in February 2024. This discovery exposed how the page, initially meant to celebrate Megha Akash, had been co-opted to falsely portray a massive following for Vijay’s political party.
The commentator, unveiling this revelation, expressed disappointment, stating that Vijay’s team seemed caught up in creating fake popularity stunts on social media instead of focusing on real grassroots work. He went on to allege that several companies in Bangalore and other towns had sprung up solely to fabricate online followings and boost false narratives of support. He also clarified that not all the IDs were fake, acknowledging that genuine followers and content creators were involved. However, he pointed out that, on the other hand, such deceptive stunts were still happening on a large scale, exploiting social media to create a false sense of support.
The commentator urged Vijay to take politics seriously and focus on meaningful work for the public good, warning that many other parties had tried and failed such stunts before. He emphasized that genuine political engagement was far more impactful than manufactured online popularity.
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