Bhaja Govindam, the 8th century Hindu devotional composition in Sanskrit composed by Adi Shankara which reverberates in every Hindu household has now been used for subversion and cheap sensationalism by the Telugu film industry.
This deeply spiritual hymn sung by millions of Indians has been distorted and used against sexual scenes of a Telugu film named Ippudu Kaaka inkeppudu.
The devotional song contorted with disco beats comes as an interlude as part of the title song of the movie. It is played in the trailer of the film in which a boy and a girl indulge in sexual pursuits.
The movie written and directed by Y. Yugandhar is produced under the banner of Sri Chakraas Entertainments with Gopalakrishna Reddy as the producer.
About Bhaja Govindam
Composed by Adi Shankaracharya, who is known as the reviver of Hinduism, Bhaja Govindam also has its meaning in Jnana Marga (Jnana Yoga) or the “Path of Knowledge” to attain Mukti, and Bhakti Marga (Bhakti Yoga) to attain the same goal.
C Rajagopalachari was an Indian statesman, writer, lawyer, and the last Governor-General of India perhaps gave the most insightful modern commentary when he said, “”When intelligence (jnana) matures and lodges securely in the heart, it becomes wisdom (vignyana). When that wisdom (vignyana) is integrated with life and issues out in action, it becomes devotion (bhakti). Knowledge (jnana) which has become mature is spoken of as devotion (bhakti). If it does not get transformed into devotion (bhakti), such knowledge (jnana) is useless tinsel,”.
Bhaja Govindam is meant for spiritual development and liberation from the cycle of birth and death and a call for the renunciation of our egotistical differences and surrender to God makes for salvation and it is now being used to subvert our culture.
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