On 12 March 2024, actor R Sarath Kumar merged his party, the All India Samathuva Makkal Katchi (AISMK), with the Bharatiya Janata Party (BJP), for the forthcoming Lok Sabha elections in Tamil Nadu. This merger caused controversy, with the DMK and its associates struggling to accept regional parties aligning with a national entity, especially the BJP. Despite attempts to undermine the merger through various narratives, including those spread on social media proved futile, leading to mockery directed back at themselves.
The Sun News channel, affiliated with the DMK’s first family, launched into an intense series of rants on its social media and news channel beginning at 1 PM in the afternoon lasting until 6 pm in the evening, with gap ranging from 5 to 10 minutes between each update. Following a brief intermission after 3 PM, the pace slowed a bit, but the channel continued intermittently until 6 PM, striving to shape narratives.
It began with news card segments immediately after announcement after the merger, “The party chief Sarath Kumar merged his All India Samathuva Makkal Katchi with the BJP.”
#BREAKING | அகில இந்திய சமத்துவ மக்கள் கட்சியை பாஜகவுடன் இணைத்தார் அக்கட்சியின் தலைவர் சரத்குமார்!#SunNews | #Sarathkumar | #BJP | @realsarathkumar pic.twitter.com/JnXYbGG28u
— Sun News (@sunnewstamil) March 12, 2024
Then, it solicited opinions from viewers, before reposting the same message with the party affiliation crossed out.
#Instantகமெண்ட் | உங்கள் கருத்து..?#SunNews | #சமக | #BJP | #ParliamentElections2024 pic.twitter.com/uSjHeUhFHz
— Sun News (@sunnewstamil) March 12, 2024
#அரசியல்Post | பாஜகவுடன் இணைந்தது சமத்துவ மக்கள் கட்சி!#SunNews | #BJP | #SMK | @realsarathkumar pic.twitter.com/OmG0bE73kD
— Sun News (@sunnewstamil) March 12, 2024
Updates followed, quoting Sarath Kumar’s perceived significance in national politics.
#அரசியல்Post | "சரத்குமார் தேசிய அரசியலுக்கு தேவைப்படுகிறார்"#SunNews | #Sarathkumar | #BJP pic.twitter.com/yabgwwPmpO
— Sun News (@sunnewstamil) March 12, 2024
The channel mockingly ranted again, “The political landscape of Tamil Nadu witnesses the largest political party AISMK merger with the BJP!”
#அரசியல்POST | மிகப்பெரிய அரசியல் கட்சி இணைப்பாக அஇசமக பாஜகவுடன் இணைத்ததை பார்க்கிறது தமிழ்நாடு அரசியல் களம்!#SunNews | #Sarathkumar | #AISMK | #BJP pic.twitter.com/0cIohVA7mH
— Sun News (@sunnewstamil) March 12, 2024
Then another news card declared, “The party head office was ready for the last event of the AISMK..!”
#அரசியல்POST | அஇசமகவின் கடைசி நிகழ்வுக்கு தயாராக இருந்த கட்சி தலைமை அலுவலகம்..!#SunNews | #Sarathkumar | #AISMK | #BJP pic.twitter.com/t5Mt75dWUr
— Sun News (@sunnewstamil) March 12, 2024
An image featuring Tamil Nadu BJP chief Annamalai and AISMK chief Sarath Kumar prompted viewers to provide captions.
CAPTION THIS IMAGE#SunNews | #Sarathkumar | #AISMK | #BJP pic.twitter.com/FvjsU3hyUB
— Sun News (@sunnewstamil) March 12, 2024
Subsequently, the channel highlighted party members’ discontent peddling narrative as entire party, with a news card stating, “SMK executives strongly oppose the BJP-AISMK merger! Tension arose as an SMK executive walked out of the meeting protesting the merger of the party.”
#அரசியல்Clicks | பாஜக – அஇசமக இணைப்புக்கு, சமக நிர்வாகிகள் கடும் எதிர்ப்பு! #SunNews | #SMK | #BJP | #Sarathkumar pic.twitter.com/wHjL3hopHz
— Sun News (@sunnewstamil) March 12, 2024
Then theyshared Sarathkumar’s statement, “I asked my wife Radhika and joined SMK with BJP! – Sarathkumar”
#ElectionUpdate | மனைவி ராதிகாவிடம் கேட்டு சமகவை பாஜகவுடன் இணைத்தேன்! -சரத்குமார்#SunNews | #SarathKumar | #SMK | #BJP | @realsarathkumar pic.twitter.com/ug3ULjoyUN
— Sun News (@sunnewstamil) March 12, 2024
As a true mouthpiece of the ruling DMK, the channel mourned, “AISMK concludes its political journey, which began in 2007 and ended in 2024.”
அரசியல் பயணத்தை முடித்துக்கொண்ட அஇசமக#SunNews | #Sarathkumar | #AISMK | #BJP pic.twitter.com/CjYlTBNrPv
— Sun News (@sunnewstamil) March 12, 2024
Lacking fresh content, it delved into Sarath Kumar’s social media and posted, “Within minutes of joining the BJP, Sarath Kumar becomes part of Modi’s family!”
#அரசியல்Post | பாஜகவுடன் இணைந்த சில மணித்துளிகளில் மோடியின் குடும்பமாகிய சரத்குமார்!#SunNews | #BJP | #SMK | #SarathKumar | @realsarathkumar pic.twitter.com/8478VlUTbL
— Sun News (@sunnewstamil) March 12, 2024
Expressing the displeasure of SMK party members, the channel peddled a narrative where it stated, “Joining the party without consulting my wife was a mistake!” The party executive was angered by Sarath Kumar’s remark that he consulted his wife before joining the BJP.
#அரசியல்POST | “நான் என் மனைவியை கேட்காமல் சமகவில் இணைந்து செயல்பட்டது தப்பா போச்சு!”
மனைவியிடம் கேட்டு பாஜவுடன் சமகவை இணைத்ததாக சரத்குமார் பேசியது குறித்து அக்கட்சியின் நிர்வாகி ஆவேச கருத்து#SunNews | #AISMK | #Sarathkumar | #BJP pic.twitter.com/tobMo5TzwO
— Sun News (@sunnewstamil) March 12, 2024
As the rants progressed, the channel slowed its posts but continued to criticize Sarath Kumar by sharing old videos where he opposed the BJP in the previous alliance.
#WATCH | இணையத்தில் வைரலாகும் சரத்குமாரின் பேச்சு..#SunNews | #AISMK | #Sarathkumar | #BJP pic.twitter.com/13c1HAFisk
— Sun News (@sunnewstamil) March 12, 2024
Then over two posts, they shared pictures of Sarath Kumar’s car which previously had his party flag which later turned to BJP.
#அரசியல்POST | சரத்குமார் காரில் பாஜக கொடி!#SunNews | #AISMK | #Sarathkumar | #BJP pic.twitter.com/o5L9Ezq6i4
— Sun News (@sunnewstamil) March 12, 2024
#அரசியல்POST | சமகவை பாஜகவில் இணைத்ததை தொடர்ந்து சரத்குமாரின் காரில் மாறிய கொடி!#SunNews | #AISMK | #Sarathkumar | #BJP pic.twitter.com/wBsweJBrsq
— Sun News (@sunnewstamil) March 12, 2024
At 6 PM, the rant concluded with a video outlining Sarath Kumar’s political journey from 1996 to 2024.
நாட்டாமை தீர்ப்பை மாற்றிய தருணங்கள்..!#SunNews | #Sarathkumar | #AISMK pic.twitter.com/WT5UIZT0zu
— Sun News (@sunnewstamil) March 12, 2024
Today, the Sun News channel resumed its rant, ridiculing Sarath Kumar’s decision to consult his wife regarding the party merger. It juxtaposed this against the DMK’s stance on women empowerment, as advocated by their ideologue EV Ramasamy, suggesting a contradiction within their followers who criticize their own ideology.
Sarath Kumar swiftly responded, “They mock me for not being able to sleep at night… I consulted my wife for her opinion. Who else would I consult other than my wife?”
#அரசியல்POST | “இரவு தூக்கம் வரவில்லையாம்.. மனைவியிடம் கருத்து கேட்டாராம் என கிண்டல் செய்கிறார்கள். மனைவியிடம் கேட்காமல் வேறு யாரிடம் கேட்பது?” – சரத்குமார், பாஜக பிரமுகர்#SunNews | #Sarathkumar | @realsarathkumar pic.twitter.com/GX6gkwUtbL
— Sun News (@sunnewstamil) March 13, 2024
However, what turned out to be amusing was that Sarath Kumar, who had been ridiculed by the channel, retaliated sarcastically during a reporters’ meeting by mocking the same channel in front of them. This incident was later shared by the same Sun News channel without realizing that they had been mocked. When asked if he would be given any responsibility in the BJP, Sarath Kumar responded, “I did not come to BJP for responsibility, I came to act responsibly.”
The reporters then quoted party cadre as saying that Sarath Kumar must be announced as the CM candidate. To this he replied, “People can think whatever they want, see you yourself are thinking – if something is going fine, you think why it is going fine. You are trying to set a narrative. As far as I am concerned, I don’t deviate from anything, I won’t deviate from anything, if I make a decision, I will stick firmly to it. Dravida Munnetra Kazhagam should know that, and I am more happy than that, why because they have put 37 tweets, even for Kalaignar’s death they did not post so much.”
Later, he expressed satisfaction, stating that the content was enjoyable and engaging. He confidently predicted that the BJP would secure victory for the third consecutive time at the centre, encouraging the news channel to share this news with a smile.
Even the admin of the DMK Sun news channel took this troll seriously, issuing a breaking news card without realizing that Sarath Kumar was mocking them.
#BREAKING | மோடியின் குடும்பத்தில் இணைந்த பிறகு சரத்குமார் பேட்டி!#SunNews | #SarathKumar | #BJP | @realsarathkumar pic.twitter.com/a9Rk5D1PNb
— Sun News (@sunnewstamil) March 13, 2024
#WATCH | “Entertainingஆ இருக்கு.. சிறப்பு”
-37 ட்வீட் குறித்து பேசிய பாஜக பிரமுகர் சரத்குமார் #SunNews | #Sarathkumar | #BJP | @realsarathkumar pic.twitter.com/ShpFk1GJuI
— Sun News (@sunnewstamil) March 13, 2024
The online community ridiculed the Sun News channel by meticulously tallying their critical posts targeting Sarath Kumar. They delved into the matter further and found amusement in it.
25th tweet by @sunnewstamil abt Sarathkumar joining BJP within 4 hours. @TheCommuneMag some serious meltdown by @GunasekaranMu
Need to probe why he is so upset.. pic.twitter.com/8WoqWkQUlG
— இந்தா வாயின்கோ – Take That 👊 (மோடியின் குடும்பம்) (@indhavaainko) March 12, 2024
Looks like @GunasekaranMu is deeply hurt.@sunnewstamil didn’t put so much tweets even for Karunanidhi’s death 🤣 pic.twitter.com/TNo3FA6uAk
— இந்தா வாயின்கோ – Take That 👊 (மோடியின் குடும்பம்) (@indhavaainko) March 12, 2024
Trolling them and their channel in their own channel… 😂😂👍pic.twitter.com/KJmhQjEXQx
— Vishwatma 🇮🇳 ( மோடியின் குடும்பம் ) (@HLKodo) March 13, 2024
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