Sassy Baegum is a clothing brand that takes inspiration from sustainable mundane elements and transforms it with a “sassy” twist. Recently, it launched a line of clothing that not only suits the taste of the youth but is also sustainable.
With this new range of clothing, it aims to create awareness of local businesses striving to make India a self-sufficient country.
Founder of Sassy Baegum Sonam Ashok Kumar said on the launch of the new fashion range that the pandemic has brought a number of challenges to the fashion industry.
Through their initiative, they wish to do their part to support Prime Minister Narendra Modi’s vision of Local for Vocal.
She also said that they are using materials that are sustainable or recyclable. To ride the new wave of business, they are testing new businesses in refurbishment and sustainable fashion.
Firstly, they design products using sustainable materials. Then, the product is processed and sent to the customer. Finally, they “refurbish the product making sure it’s getting back to the system completing the whole circular process,” she said.
Sassy Baegum aims to fill the gap between sustainability and unique fashion choices.
Source: NewsVoir