Sanskar Bharti, an RSS affiliate that works towards promoting Indian art and culture will be launching a Youtube channel to promote artists and performers belonging to the north-eastern states of India.
The channel is to be named ‘Apna Poorvottar’ (Our North-East) is set to go live from June 21. The content will also be relayed through its Facebook and other social media pages.
So far, 500 artists from various fields like traditional folk artists, painters, craft makers, jute artists, sculptors, youngsters and their bands have been identified.
“Artists have a role to play in boosting the morale of society during COVID-19 times. The government should think about them as well as they have been badly affected due to lockdown forced by pandemic,” said Amir Chand, National General Secretary, Sanskar Bharti.
The organization has tied up with social organizations of the region to identify and promote these talents. Sanskar Bharti has tied up with Madhav Sanskriti Nyas to identify artists in need and with calibre. Apart from this, it has also tied up with Jan Kalyan Samiti to support lightmen, theatre artists, make-up artists, etc.