Luxury fashion conglomerate Louis Vuitton, or LVMH as it is commonly known, recently suspended the fashion line “Fenty Fashion House” indefinitely, citing poor sales. It is to be noted that this account belongs to the pop star, Rihanna, who has become the favourite child of controversy after tweeting about the farmers’ protests in India.
Rihanna became the first Black woman to head a fashion label when Louis Vuitton launched her fashion line two years ago. The French fashion house is run by LMVH, which also owns Dior.
In a statement to CNN Style, LVMH said the pause was a joint decision with Rihanna “pending better conditions,” and LVMH will continue to support other elements of the Fenty empire, concentrating on “the growth and long-term development” of her beauty and skincare lines Fenty Beauty and Fenty Skin, as well as lingerie line Savage X Fenty. The goal is to support “the Fenty ecosystem focusing on lingerie, cosmetics and skincare,” according to the LVMH statement.
Thanks to the pandemic, personal grooming brands were the most affected and Fenty was no exception, according to their CFO. “We are still in a launching phase and we have to figure out exactly what is the right offer,” LVMH Chief Financial Officer Jean-Jacques Guiony told analysts about Fenty in October. “It’s still a work in progress.”
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