The grand Muruga Devotees Conference, organised by the Hindu Front in Madurai under the banner “Protect the Hill, Protect the Temple”, has drawn national attention after a staggering one crore people viewed the event online, with over 80 lakh likes across various social media platforms.
The conference, held amid heightened political interest ahead of the 2026 Assembly elections, witnessed a historic moment when five lakh devotees sang the Kandha Shashti Kavasam in unison. The devotional event, heavily shared on Facebook, YouTube, and X-Dal, reached audiences not only in Tamil Nadu but also across the Tamil diaspora in Singapore, Malaysia, and other countries.
Organisers revealed that the conference attracted over 1.5 million international viewers, with full-length streams of the event watched widely on YouTube. Licensed television and digital platforms also broadcast the event live, further boosting its reach.
The scale and digital reach of the conference have reportedly startled opposition parties, particularly the DMK, as the visuals and devotional energy resonated with lakhs of people across the state and beyond. The massive turnout and online traction are being seen as a politically significant moment, particularly in the southern districts where Murugan worship is deeply rooted.
Leading Hindu Front organisers hailed the conference as a “spiritual milestone”, stating that more than one crore people watched the conference live and that it was a major achievement. They went on to add that this showed that spirituality had power, and the collective devotion of Tamil people was still alive and strong.
The conference, despite logistical and ideological challenges, emerged as one of the largest mass devotional gatherings in recent memory, blending traditional spirituality with the digital age to leave a cultural and political imprint.
(With inputs from Dinamalar)
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