India’s largest automobile company Maruti Suzuki India limited has shortlisted 5 new startups as part of its MAIL ( Mobility & Automobile Innovation Lab) incubator, under its third cohort. This incubator was launched in 2019 as an initiative to support startups. Maruti co-creates innovative business solutions in the automobile and mobility sector in partnership with GHV accelerator, and incubates up and coming startups.
“The auto industry is extremely dynamic and faces new challenges frequently. The lookout for new technological aids to assist the industry and continue working efficiently is an ever-evolving task,” MSIL Managing Director & CEO Kenichi Ayukawa said.
The five new startups chosen in Cohort 3 are Clean Slate, Peer Robotics, Vicara, Hyper-Reality, and URJA. With the addition of these five startups, Maruti Suzuki is now engaged with 14 startups under the MAIL programme in the last 18 months, the company said in a statement. These startups had undergone a series of extensive shortlisting including several stages of screening and pitch sessions. They will now be engaging with Maruti for paid projects along with other benefits that are provided by the programme.
This is the third cohort, since there have already been two levels of incubation programmes with other startups that had several innovative ideas that solve real-life industrial challenges.