Tourism in Goa, once India’s prime beach destination, is reeling under pressures that threaten its status as a tourist haven. In 2023, visitors—particularly international travelers—have been opting for alternative destinations like Sri Lanka. The root cause? A myriad of grievances, with the local taxi mafias taking center stage, alongside high costs, inadequate infrastructure, and government oversight.
The visitor data tells a grim story. Goa saw a record 7.1 million domestic visitors in 2019. In 2022, it bounced back to around 7 million after a pandemic-induced dip in 2021, when visitor numbers hit a low of 3.3 million. Yet, foreign tourists, particularly Russians and Britons who used to flock to Goa annually, are now choosing Sri Lanka over Goa, disappointed by their recent experiences.
Tourism in Goa is down in dumps
Foreign tourists have abandoned the state already. Look at 2019 v 2023 numbers. Russians and Brits who used to visit annually have opted for Sri Lanka instead.
Indian tourists still visiting, but soon likely to ditch it as word spreads about… pic.twitter.com/RF2TLC2Zvi
— Ramanuj Mukherjee (@law_ninja) November 5, 2024
The Taxi Mafia Issue: Tourists’ Anger and Frustration
One of the biggest grievances among tourists is the stranglehold of Goa’s “taxi mafia.” This unregulated network of taxi drivers often charges exorbitant rates, with local drivers allegedly threatening and intimidating tourists and even locals who attempt to circumvent their services. Instances of aggressive confrontations have left visitors feeling unsafe. One German tourist, accompanied by a local Goan friend, reportedly faced intimidation from more than ten drivers, only to end up paying ₹1800 for a mere 37 km ride. Stories like these circulate widely, fueling distrust and resentment among tourists.
Goa’s taxi mafia is responsible for it. 100%
I went to pick up a friend (from Germany) from Benaulim Beach and I was accompanied by another friend (a local Goan). A taxi guy (in Benaulim) saw us, he stopped us and in no time there were 10+ taxi drivers ready to beat us up. The… https://t.co/V43IsQXBm9
— Madhur (@ThePlacardGuy) November 5, 2024
High Costs, Poor Infrastructure, and a Declining Experience
Beyond the issue of transport, tourists are increasingly frustrated with the high costs of hotels, food, and services in Goa. Despite these costs, the infrastructure remains subpar, especially when compared to international beach destinations like Phuket, Thailand. For many visitors, Goa’s roads, public facilities, and environmental upkeep do not justify the price. North Goa, in particular, has seen a marked decline, with beaches like Anjuna becoming overcrowded, loud, and littered, which has disenchanted visitors seeking a serene beach experience.
Reason is very clear: Goa is not cheap, has the worst infrastructure of any of the international beach destinations I have visited. Phuket, 🇹🇭 is cheaper than Goa & has much better infrastructure. pic.twitter.com/VYkw0necwE
— Sandeep Neel (@SanUvacha) November 5, 2024
Let's admit and acknowledge the reasons:
1)Goa Taxi Mafia
2)Rude-Arrogant-Violent Goans
3)State's inefficiency in assuring touristy convenience for visitors
4)Some pockets going extreme on immorality
5)Govt cracking down on drugs, crucial factor in disappointing foreign tourists https://t.co/QxHvMkxTbk— AnuP 🇮🇳📽 (@anupsjaiswal) November 6, 2024
While the Goa government has taken steps to regulate certain activities, like cracking down on drugs, these measures have also had unintended consequences. Many foreign tourists, once drawn by Goa’s relaxed atmosphere, now find themselves deterred by increased restrictions. Added to this, the government’s inability to manage key sectors—especially transportation—has exacerbated the problem. There is widespread demand to introduce app-based services like Ola and Uber in South Goa to end the monopoly of the taxi mafia and offer fair pricing and safer options.
For a start allow Ola and Uber from South Goa. That taxi mafia is enough to make you hate Goa and choose other/ better destinations. https://t.co/uMcChzIgvH
— Partha Krishnaswamy (@kpartha) November 5, 2024
As Goa’s reputation deteriorates, tourists are increasingly looking to other beach destinations in South Asia, where they feel they get better value and a friendlier experience. If solutions to Goa’s systemic problems are not found soon, the “taxi mafia” and other issues may indeed sound the death knell for tourism in this once-vibrant paradise.
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