In what can only be described as an ironic twist, the Dravida Munnetra Kazhagam (DMK) government—while celebrating its “Dravidian Model” governance—managed to butcher the English language in a full-page advertisement splashed across The Hindu‘s front page today. The ad, commemorating four years of Chief Minister M.K. Stalin’s rule was so riddled with grammatical errors that it left readers wondering whether the Tamil Nadu Directorate of Information and Public Relations (DIPR) had outsourced its copywriting to a hurried WhatsApp forward.
“Let It Continues” And Other Crimes Against Grammar
The advertisement proudly declared:
✘ “FOUR YEARS OF APPRECIATED GOVERNANCE!” (instead of “Appreciable Governance”)
✘ “LET IT CONTINUES FOR MANY YEARS !!” (instead of “Let It Continue”)
For a government that never misses an opportunity to flaunt its “progressive” and “intellectual” credentials, the sheer carelessness of these errors was nothing short of embarrassing.
The Hindu, once revered for its impeccable English and editorial standards, has now become a platform for government propaganda—and poorly written propaganda at that. Long-time readers lamented that the newspaper, which once helped Indians refine their language skills, is now aiding in its destruction.
The DMK has always positioned itself as the torchbearer of Tamil pride and linguistic excellence. Yet, its own publicity machinery seems to have forgotten basic English grammar – a language which its ideological leader EV Ramasamy advocated that Tamils learn. The advertisement also boasted about schemes like the “Kalaignar Magalir Urimai Thittam” and the “Chief Minister’s Breakfast Scheme,” but if the government can’t even proofread a paid ad, one wonders about the efficiency of its welfare programs.
If the Tamil Nadu government is so keen on splurging taxpayer money on self-congratulatory ads, the least it could do is hire a competent proofreader. Or better yet—stick to Tamil. After all, if you’re going to make mistakes, they might as well be in a language your voters actually understand.
Until then, “Let It Continues” to be a laughing stock.
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