Software-as-a-Service firm Zoho Corporation on 4 May 2023 launched Ulaa, a web browser built specifically to secure personal data with pre-built capabilities that universally block tracking and website surveillance.
Zoho Corporation, the global technology company based in Chennai, has launched Ulaa, a privacy-centered browser designed to shield personal data from online tracking and surveillance. Derived from Tamil, Ulaa signifies a journey or voyage.
“Not many browsers on the market today are built to protect user privacy. They were created to protect the respective company’s ad-based business models and surveillance companies that complement them, which runs counter to protecting users. This conflict between user’s preferences and browser’s business models means end users lose,” said Sridhar Vembu, CEO and Cofounder of Zoho Corporation in a media statement.
“With Ulaa, users don’t have to compromise their privacy to browse the web, which unfortunately has become a surveillance minefield,” Vembu added.
Ulaa has different browsing modes like – personal, work, incognito, kids, developer, open seasons mode. It also has inbuilt features like Smart Tabs, Screen Capture, Notes.
It is said that amall business owners can securely access their work accounts, prevent ads, and maintain online privacy without compromising functionality.
Further, Ulaa also disables the API that allows websites to connect and communicate with devices connected to the computer or wifi network. Typically, browser IDs can be used to track users even after they have signed out of the browser. The company said Ulaa has a multi-ID model, which is frequently refreshed, making it impossible to correlate a signed-in user to a browsing session; it adds an extra layer of protection from tracking software.
Ulaa is presently free for all and its desktop version is available for download. The iOS and Android versions are currently in beta and are available for download for users.
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