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How Congress Is Hiring Rappers And Influencers To Rebrand Rahul Gandhi And Push ‘Vote Chori’ Propaganda

A rap song by artist Khota Sikka criticizing the Modi government was widely circulated by the Congress IT cell, presented as a spontaneous outburst of Gen Z frustration. However, a media investigation on 16 October 2025 revealed that in July 2025, the Congress party had engaged rap songwriters and social media influencers for political content creation, raising questions about the rapper’s independence and possible links to the party.

This report compiles eight instances from the past three months in which rap songs and similar media were produced following Congress’s collaboration with hired lyricists and influencers. It also documents cases where the party used influencer networks to amplify narratives and spread politically charged or misleading content.

#1 Viral Rap Linked To Congress Promotion

On 16 October 2025, a viral rap song by an artist known as Khota Sikka, which criticized the Modi government, was promoted by Congress IT cell as genuine “Gen Z anger.” An investigation by OpIndia, however, uncovered LinkedIn posts showing the Congress party had hired rap songwriters, suggesting the “organic” outrage was a coordinated effort. The video, echoing leftist narratives, was shared by a user identifying as Rahul Gandhi’s “Babbar Sher,” who claimed it exposed the “fascist regime,” raising questions about the authenticity of the viral content and its political origins.

#2 Rap Song Glorifies Rahul Gandhi

On 28 August 2025, the Congress party released a rap song titled “वोट चोर, गद् छोड” (“Vote Thief, Leave the Throne”) on its official YouTube channel, Indian National Congress. The video portrays Rahul Gandhi as an incorruptible leader while promoting the party’s narrative of alleged vote theft. It also challenges the Election Commission’s findings that had dismissed Gandhi’s claims, framing the issue as a fight against electoral injustice.

#3 Rap Mocks Modi-Trump Ties

On 30 September 2025, a rap song posted on the official Congress YouTube channel went viral for trolling Prime Minister Narendra Modi’s relationship with former US President Donald Trump, using memes and satirical lyrics. The video’s distribution through the party’s official channel indicated a direct endorsement of its content.

#4 ‘People’s Leader’ Rap Tribute

On 12 August 2025, a rap tribute titled “Rahul Gandhi – The People’s Voice” was released, portraying the Congress leader as a champion of the people. The video description claimed it was a “movement” that detailed Gandhi’s journey with “courage, truth, and standing tall for what’s right.” This professionally produced content, described as blending “beats with facts,” was part of a concerted effort to rebrand and reshape public perception of the leader through a modern, music-driven format.

#5 Bilingual Song On ‘Vote Theft’

On 17 August 2025, the Congress party released a bilingual anthem song titled “Jan-Jan Adhikar, Ghar-Ghar Adhikar” in Hindi and English, based on the theme of ‘Vote Chori’ or vote theft. The Hindi lyrics began with “Suno Khanchor Ki, Chorke Sana Chorki” (Listen to the tale of the thief). The release of a multi-lingual track on this theme signified a strategic effort to amplify the party’s central allegation of electoral fraud across different linguistic audiences through a catchy, shareable format.

#6 Rajasthan’s Paid Influencer Scheme

On 26 June 2023, the Congress government in Rajasthan launched an official scheme to pay social media influencers based on their follower count, offering between ₹10,000 and ₹5 lakh for promoting government work. Influencers were required to ensure a minimum 5% reach on each post and provide analytics to qualify for payment. This formalized program, backed by an official notification, highlighted the institutionalization of using paid influencers for state propaganda.

#7 Paid Reels For Youthful Image

On 29 August 2025, reports emerged that Congress had paid Instagram lifestyle and fashion influencers ₹20,000 to ₹30,000 per reel to present Rahul Gandhi with a softer, youthful image. One reel with the caption “They made us hate him” crossed 100,000 views. Influencers used old photos of Gandhi set to Bollywood music to label him a “national crush,” specifically targeting the 18-21 age demographic in an attempt to rehabilitate his public persona.

#8 Exposé On ‘Vote Chori’ Campaign

In August 2025, investigative creators exposed that Congress had paid influencers to push Rahul Gandhi’s “Vote Chori” (vote theft) narrative. The reports claimed the allegations were baseless and that influencers were offered two to three times their usual rates to promote this specific claim. Following the exposé, some of the named influencers quietly deleted their videos, suggesting a coordinated but unacknowledged campaign to amplify a contested political allegation.

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