Dravidianist and virtue-signaling actor Suriya, who opposed teaching Hindi to students in Tamil Nadu and featured a scene in his film where a North Indian man is slapped for speaking Hindi, has now journeyed to Mumbai and Delhi to promote his upcoming movie Kanguva in Hindi. This starkly reveals the hypocrisy of Suriya and his family, who publicly criticize the language preventing others from benefiting from it in Tamil Nadu, all while lining their own pockets.
No To Hindi; Yes To Revenue From It
It’s true that actor Suriya has begun promoting his film in Hindi, alongside his film unit. Recently, he was seen in Mumbai with lead actress Disha Patani and director Siva, focusing primarily on Hindi promotions over other languages.
The team behind Kanguva aims for the film to be a nationwide success. The trailer, released ahead of its worldwide premiere on 14 November, has already garnered positive feedback. As the promotional efforts ramp up, interviews in various languages are expected to follow. Suriya is placing high hopes on Kanguva, especially since he hasn’t had a significant hit in recent years.
The film has generated considerable interest, with the producer targeting an ambitious revenue of ₹2000 crore, particularly seeking a strong foothold in North of India. To ensure a substantial presence in Bollywood, a promotional budget of ₹15 crore has been allocated for Kanguva in Hindi.
With stars like Disha Patani and Bobby Deol involved, the strategy is to aggressively market the film in the Hindi-speaking market, serving as a crucial introduction for Suriya to Bollywood.
In addition to the promotional budget, the producer is investing another ₹7 crore for prints and theatrical expenses, aiming for a wide release across 3500 screens in North India.
Suriya’s Hindi Opposition Stunt To Appease DMK
The husband-wife duo has indulged in virtue-signalling the public over Hindi, over building hospitals and schools instead of temples in the past. Here is a look at their past actions.
In 2019, Suriya opposed the National Education Policy’s three-language system. However, when it came to his own film, Kanguva, he posted on his social media X handle in six languages, including Hindi, to promote the film. Suriya had argued that the policy imposed Hindi on non-Hindi-speaking states and disadvantaged rural students.
After all the talk about Hindi imposition, Suriya and his family including his wife Jothika and two children moved to Mumbai in March 2023 into a ₹70 crore apartment.
In his film, Jai Bhim, in the Tamil version, there is a scene where a character gets slapped for speaking in Hindi. In the scene, Prakash Raj, who plays the role of a police officer, slaps a north Indian (who has been stereotyped as a ‘Marwari’ Seth) for speaking in Hindi and asks him to speak in Tamil. This scene is however absent in the Hindi version of the film. Many pointed out that this was deliberately done to appease the ruling DMK in Tamil Nadu, the party which is known for inciting hatred in the name of a non-existent ‘Hindi imposition’.
Prakash Raj with his propaganda in the movie ‘Jay Bhim’ where he slaps a person who speaks in Hindi. pic.twitter.com/1SwPVssbK7
— Amit Kumar Sindhi (@AMIT_GUJJU) November 2, 2021
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