News Tamil Nadu

DMK To Rope In Showtime Consultancy Run By Robbin Sharrma For 2026 Elections?

January 1, 2025
The Commune

The DMK, which adheres to the ideologies of EV Ramasamy Naicker, (also referred as Periyar by his followers) and whose cadres have consistently criticized and disparaged Indians from the northern part of the country whenever possible, has now allegedly signed an MoU with ‘Showtime Consultancy,’ a political strategy firm run by Robbin Sharrma. Interestingly, the DMK had previously relied on Prashant Kishor Pandey, another north Indian Brahmin, to secure their earlier election victory in 2021 elections.

This move by the DMK comes as the party prepares for the highly competitive 2026 Tamil Nadu assembly elections. The DMK’s in-house political consultancy firm Populous Empowerment Network (PEN) which is connected to MK Stalin’s son-in-law Sabareesan has reportedly signed an agreement with Robin Sharma’s Showtime Consultancy, a election strategy firm, to formulate strategies aimed at retaining power. This follows their earlier success in the 2021 assembly elections, where they collaborated with Prashant Kishor’s iPAC to secure victory.

Robin Sharma’s firm has an impressive track record, having worked with Chandrababu Naidu’s party in Andhra Pradesh and the Eknath Shinde faction in Maharashtra, helping them design effective election strategies. The DMK’s decision to partner with Showtime Consultancy reflects its efforts to strengthen its campaign amidst growing public dissatisfaction and emerging political challenges in Tamil Nadu.

Recent developments in the state have posed setbacks for the DMK government, and rising political contenders like Annamalai from the BJP, new entrant like actor Vijay and NTK chief Seeman have been gaining popularity, especially among the youth. In this context, the DMK’s collaboration with Showtime Consultancy is seen as a strategic move to counter these challenges and boost its chances of success in 2026.

Meanwhile, reports suggest that iPAC, which worked with the DMK in 2021, is now expected to collaborate with the AIADMK. This shift has led the DMK to seek a new partner. Showtime Consultancy’s previous successes, including their work with the National People’s Party in Meghalaya and Chandrababu Naidu’s party in Andhra Pradesh, make them a valuable ally for the DMK’s electoral ambitions.

Netizens found the contradiction highly amusing and took to social media to troll the DMK, mocking its decision to change policies for the sake of winning. They ridiculed the party for its apparent inconsistency and used the platform to lampoon the move.

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