The DMK government has increased the retail price of Orange packet Aavin milk (pasteurized full cream milk) by ₹12 per litre. According to reports, the price increase is in response to a recent increase in government procurement prices by ₹3 in the purchase price of milk. This price change will take effect tomorrow (November 5).
According to the statement issued in this regard by Aavin, “Following the press release dated 03.11.2022, the procurement price of cow milk has been increased from ₹ 32 to ₹ 35 per litre, and the procurement price of buffalo milk has been increased from ₹ 41 to ₹ 44 per litre, effective 05.11.2022. Because of the price increase, the selling price must be increased to cover the additional cost. However, in the interests of consumers, the prices of Toned Milk (blue colour) and Standardized Milk (green colour) will remain unchanged.”
“The existing monthly cardholders will be given pasteurised milk for ₹ 46, but the price of pasteurised milk sold at retail price is revised to ₹ 60 per litre with effect from 05.11.2022. This price increase was necessary to offset the additional costs incurred by producers in providing a higher purchase price,” it added.
“Even after this price increase, Aavin’s pasteurised milk is ₹ 24 cheaper than private milk, and the retail price is ₹ 10 cheaper than private milk. Consumers, retailers and wholesalers are kindly requested to co-operate with Aavin as always, considering that this price change has been made in the interest of the manufacturers,” it concluded.
(with inputs from Hindu Tamil)
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