National News

#BoycottHyundai trends on Twitter after Hyundai India fails to apologise for controversial post by Hyundai Pakistan

February 7, 2022
The Commune

The Automobile company Hyundai landed in trouble on Feb 5th, after its Pakistani counterpart shared solidarity messages over Kashmir on social media. It shared a post which asked for the disintegration of the Union Territory of Jammu & Kashmir from the Union of India.

The tweet, posted by Hyundai Pakistan Official (@PakistanHyundai), read, “Let us remember the sacrifices of our Kashmiri brothers and stand in support as they continue to struggle for freedom.” The tweet was put up along with a picture of the Dal Lake, where the word ‘Kashmir’ was juxtaposed with a barbed wire. A similar post was uploaded on the Pakistani dealership’s Facebook and Instagram pages, respectively.

Many angered Indian netizens, asked Hyundai India to tweet in support of India, and also questioned if they endorsed Hyundai Pakistan’s post. Initially, as a response to these questions, Hyundai India went on to block Indian netizens, who questioned them.


Immediately after this, netizens started trending the #BoycottHyundai on Twitter. Several users reached out to the Prime Minister’s Office (PMO) and Ministry of External Affairs (MEA), seeking stringent action against the South Korean automotive manufacturer.

Yesterday, one day after Hyundai Pakistan’s post, Hyundai India released a statement that it has a zero-tolerance policy towards insensitive content. However, still many netizens pointed out that nowhere in the statement was an apology mentioned for their insensitive post. “The unsolicited social media post linking Hyundai Motor India is offending our unparalleled commitment and service to this great country. India is second home to the Hyundai brand and we have a zero tolerance policy towards insensitive communication and we strongly condemn any such view,” the statement read.

The hashtag #BoycottHyundai continues to trend on Twitter, even after the release of the statement from Hyundai India, as the statement had no apology mentioned. A Twitterati had pointed out that Hyundai being the 2nd largest car manufacture in India, with 16% market share, has taken a great risk messing up. Many other Netizens had also pointed out the fact that India should boycott Hyundai, after such a statement from their side. Check out some tweets here:

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