Marking the occcassion of European Diversity Month, luxury car-maker Audi has come out with a new commercial in which it has gone full woke.
In an attempt to show Audi as an inclusive entity, the commercial features a hijab-clad woman holding a pride flag.
“The four rings stands for being colourful. The Four Rings stands for being diverse. The Four Rings stands for individuality. We live diversity. Audi together”, the 45-second commerical says.
This commercial has now triggered debate with many on social media lashing out at Audi saying that the company has succumbed to ‘wokism’.
NGL they got me at the hijabi holding the pride flag https://t.co/toq29M8p7r
— A Woman Stabbed Me 𓆣⧗✵ᱬ (@AWomanStabbedMe) May 23, 2022
A French Twitter user said “This is how @AudiOfficial shamefully participates in such absurd and incoherent propaganda. Left-wing, woke, and humanist propaganda.”
Voilà comment @AudiOfficial participe honteusement à une propagande aussi absurde qu’incohérente. Une propagande de gauche, woke, et humaniste. https://t.co/m6bdeeujsI
— Adrien (@adriendrk) May 22, 2022
The Woke Crowd is everywhere. I’ll never buy @AudiOfficial #ShutTheFuckUpWokesters https://t.co/BojzBdKdU9
— Hans Karlsborn (@HKarlsborn) May 21, 2022
A few others pointed out the inherent incongruence in showing a hijab-clad woman holding a gay pride flag as Islam forbids homosexuality.
“Wokism believes a little too much that Muslims and LGBT are friends.”, wrote a French Twitter user.
Mettre une femme voilée musulmane qui porte tout ce qu'elle déteste via sa religion c'est fort. Le wokisme croit un peu trop que les musulmans et les LGBT sont pote. https://t.co/o4SCZ7dKlI
— PatrioteDeLaRoute 🇫🇷 (@RoutierPatriote) May 22, 2022
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