Tamil Nadu’s milk cooperative Aavin has come out with new immunity boosting buttermilk called Aavin Shakthi that has ingredients like tulsi, ginger, jeera, pepper, curry leaves, lemon and turmeric.
The new formula has been provided by Tamil Nadu Medicinal Plant Farms and Herbal Medicine Corporation Limited (TAMPCOL), a corporation owned by Government of Tamil Nadu.
The Aavin Shakthi comes in 200 ml packs priced at ₹15.
Dairy Development Minister K.T. Rajendra Balaji launched the Aavin Shakthi along with other products in the presence of Tamil Nadu Chief Minister Edappadi K. Palaniswami, Dairy Development Secretary K. Gopal and Aavin’s Managing Director M. Vallalar.
Along with buttermilk, Aavin also launched Aavin Long Life – a 500ml milk pack with 4.5% fat that can last upto 90 days and Aavin Tea Mate – pasteurised full cream milk 6.5% fat aimed at tea shops.
New chocolate and mango flavoured lassi were also launched.
These new products will feature Aavin’s new mascot the ‘cute cow’.
Aavin’s Ambattur dairy will be manufacturing these products.