As the festive season approaches, consumers in Tamil Nadu are facing yet another price hike in dairy products from Aavin, the state-owned dairy organisation. The recent increase in prices, sanctioned by the Dravida Munnetra Kazhagam (DMK)-led Tamil Nadu government, has left many residents concerned about the impact on their budgets.
Aavin Ghee & Butter Prices Soar
The price of Aavin ghee has witnessed a substantial increase of ₹70 per litre and ₹50 per half-litre. This sudden surge comes as a blow to consumers who rely on Aavin’s dairy offerings for their daily needs.
#JUSTIN ஆவின் நெய் லிட்டருக்கு ₹70 உயர்வு#Aavin #ghee #Buttter #news18tamilnadu | https://t.co/uk2cvptM3n pic.twitter.com/t83ZpvPFg6
— News18 Tamil Nadu (@News18TamilNadu) September 14, 2023
Notably, Aavin butter has not been spared from the price hike. Consumers now face an additional cost of Rs 15 per half a kilo when purchasing this staple dairy product.
Recurring Price Hikes
This is not the first instance of price hikes for Aavin products. The past year has seen a series of increases in prices for various dairy items:
- In March 2022, the cost of Aavin ghee was raised by ₹20 per litre.
- July 2022 witnessed price hikes in curd, ghee, lassi, buttermilk, and other products, which were attributed to changes in the Goods and Services Tax (GST).
- November 2022 saw the price of Aavin premium milk rise by ₹12 per litre, although cardholders were exempted from the increase.
- In December 2022, the price of ghee increased by ₹50 per litre, coinciding with a Rs 3 per litre increase in the price of milk.
- February 2023 brought a reduction in the fat content of standardized milk (green packets) as a cost-cutting measure.
- July 2023 marked an increase in the prices of paneer and the badam mix.
- Just last month, in August 2023, the price of the 5-litre packet of Green Magic milk surged by Rs 10.
Consumer Concerns
These recurring price hikes have raised concerns among consumers, who are now feeling the financial strain, particularly in the lead-up to the festive season. Many rely on Aavin products for their quality and affordability, and these continuous increases threaten to disrupt their household budgets.
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