Parle Products has had record sales of its Parle G biscuits since the start of lockdown in the months of April and May. A senior company official had reported saying that it was the most preferred biscuit for mass consumption amongst their various products.
Its market share has risen by 5 % after it became a major component for those who had been stocking up supplies during the lockdown.
The reason for those biscuits having gained a stronger foothold in this period is also due to its presence in the relief packages prepared by the government as well as the NGOs for those affected by the pandemic. It is being preferred because of its high-value proposition and economic viability since it costs only ₹2.
While talking about this, Parle Products’ Senior Category head Mayank Shah said, ““The growth was phenomenal and as a result Parle was able to increase its market share by 4.5 to 5% during the lockdown. This is one of the highest in the recent (time). At least in last 30 to 40 years, we have not seen this kind of growth”. He added that in his 20 years of working with the biscuits major he hasn’t witnessed a performance like this.
Shah also said that Parle-G is a comfort food for most Indians and not a biscuit, adding, “during time of uncertainty, it has been consumed a lot.”
The company had also announced to donate three crore packs of Parle-G biscuits when the coronavirus pandemic intensified in India.