Amazon Prime Video – The Commune https://thecommunemag.com Mainstreaming Alternate Sat, 20 Nov 2021 12:28:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.5 https://thecommunemag.com/wp-content/uploads/2020/07/cropped-TC_SF-1-32x32.jpg Amazon Prime Video – The Commune https://thecommunemag.com 32 32 Amazon Prime Video India’s Twitter handle peddles Brahmin hatred, deletes tweet later https://thecommunemag.com/amazon-prime-video-indias-twitter-handle-peddles-brahmin-hatred-deletes-tweet-later/ Sat, 20 Nov 2021 12:24:21 +0000 https://thecommunemag.com/?p=39993 There seems to be no end for controversies surrounding the latest Tamil film Jai Bhim, starring actor-turned-virtue signaller Suriya that is running on Amazon Prime Video. In another instance of targeting a particular community, the official Twitter handle of Amazon Prime Video India posted a screenshot from Jai Bhim in which Suriya can be seen […]

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There seems to be no end for controversies surrounding the latest Tamil film Jai Bhim, starring actor-turned-virtue signaller Suriya that is running on Amazon Prime Video.

In another instance of targeting a particular community, the official Twitter handle of Amazon Prime Video India posted a screenshot from Jai Bhim in which Suriya can be seen subtly spreading canards about Tamil Brahmins.

Actor MS Bhaskar who plays the role of a Brahmin lawyer named Sankaran and utters ‘Sivaya Namaha’ quite often, approaches Suriya (Chandru) in the corridors of the court to apparently to appreciate Suriya.

Here is how the interaction goes:

Sankaran: Chandru.. Very good ya. This haebus corpus case would’ve been dismissed in 2 minutes. You quoted the Rajan case! Sivaya Namaha! That was a wise move! The case has now come in your favour.

Chandru: No sir. I feel I’m handling this case wrong. 

Sankaran: No no no. I’m telling you. You’re on the right path. 

Chandru: No sir. If you’re being so positive, then there must be something wrong that I am doing. 

In the above interaction, the character Chandru implies that Tamil Brahmins are cunning and not to be trusted.

Amazon Prime Video India shared a screenshot of this Brahmin-misic scene with the caption “this scene 😂😂

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This problematic tweet was deleted after a Twitter handle named Reality Check India pointed brought it to light.

Meanwhile, it was retweeted by several people belonging to the DMK including a sitting MLA of the party.

TRB Rajaa, the DMK MLA from Mannargudi sharing Amazon Prime Video’s tweet said “Meanwhile Namma aalu in Amazon”.

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This is not the only problematic scene in Jai Bhim.

In another scene, the villain character was shown belonging to the Vanniyar community with their sacred motif ‘Agni’ being situated in the frame. The sub-inspector who is one of the villain in the film Jai Bhim, is portrayed as a Vanniyar man and being an enemy of the Irular community.

But in reality, the sub-inspector’s name who implicated the Kuravar men (not Irulars as shown in the movie) and thrashed them was Anthony Sami and is not a Vanniyar but is reportedly a Mudaliar.

After severe backlash, the makers of the movie replaced the Agni motif on the calendar with Goddess Lakshmi. However, there has been no resistance whatsoever on the deliberate targeting of Tamil Brahmins.

This is not the first time actor-turned-virtue signaller Suriya has been caught peddling propaganda. His earlier film Soorarai Pottru is a mischievous distortion of the story of Air Deccan’s G.R. Gopinath who is a Brahmin and a capitalist. However, he is shown as a follower of anti-Hindu bigot ‘Periyar’ E.V. Ramasamy Naicker and a ‘socialist’ capitalist.

In Soorari Pottru too, there is a scene that peddles hatred against Brahmins. In that scene a Tamil Brahmin is shown scolding poor people for eating Karuvaadu (dried fish) in train compartment.

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Online news websites, streaming services to come under the purview of I&B Ministry https://thecommunemag.com/online-news-websites-streaming-services-to-come-under-the-purview-of-ib-ministry/ Wed, 11 Nov 2020 13:24:03 +0000 https://thecommunemag.com/?p=14572 In an important development, online news websites and streaming services such as Netflix and Amazon Prime Video will now come under the purview of the Ministry of Information and Broadcasting. As per a government notification, dated November 9, the Centre amended allocation of business rules to bring digital/online media under the I&B Ministry’s purview. Government […]

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In an important development, online news websites and streaming services such as Netflix and Amazon Prime Video will now come under the purview of the Ministry of Information and Broadcasting.

As per a government notification, dated November 9, the Centre amended allocation of business rules to bring digital/online media under the I&B Ministry’s purview.

The notification states, “Government of India (Allocation of Business) rules, 1961” to include “film and audio-visual programmes made available by online content providers”, and “news and current affairs content on online platforms” under the purview of the I&B Ministry.

This decision was already in the making because the I&B Ministry in 2018, had set up a committee to frame laws to regulate online media and news portals.

The decision comes in the wake of content getting broadcasted through these platforms that would otherwise not find its place in private TV channels or print media. The government thinks there was no “norms or guidelines” to regulate online media and news portals.

The committee was formed to recommend “appropriate policy formulation for online media/ news portals and online content platform including digital broadcasting which encompasses entertainment/ infotainment & news/ media aggregators,”.

The committee set by I&B Ministry will also analyse “international scenario” for similar regulations to define the scope of what all could be regulated in online news and media sphere.

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